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February 2026 - Maui Newsletter

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February 2026 - Maui Newsletter

Martha's Message
Watch Martha's video message

February — The Month of Love

Love is more than the people closest to us. It’s how we move through life — how we treat, respect and care for everyone around us.

Love shows up in the simplest moments — a genuine smile, a warm hug or a few kind words that can change someone’s day.

When we choose love, we create connection. And when we lead with kindness, we make the world a little brighter.

Thank you from the bottom of our hearts!


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Days to Remember

February 14
Valentine’s Day

February 16
President’s Day

February 17
Lunar New Year

February 18
Ash Wednesday

Martha’s Maui Restaurant Guide Updated

Use the QR code for all your reservations!

Martha's Maui Restaurant Guide

Maui On Your Mind?

February 2026 . . . . .

As February unfolds on Maui, the island leans into a season of warmth and quiet romance — sunrise skies blushing softly over the ocean, trade winds carrying the scent of plumeria through the palms.

Days slow just enough to savor them: morning coffee shared by the sea, barefoot beach walks and sunsets that are made for lingering a little longer.

In this Valentine’s season, Maui glows with a gentle heart-led energy; the rare unmistakable sense of belonging that only the Island can offer. 💕🌺🌊

Maui coastline

Local business spotlight

Biirdee Luxury Travel

Based in Silicon Valley, Biirdee specializes in luxury air travel, offering discounted business class, first class and private jet flights worldwide. Travelers enjoy premium flight options, significant savings, and personalized concierge support for a seamless, bespoke experience.

Biirdee Luxury Travel
Aero private flights

Aero

Aero is redefining air travel for discerning travelers by combining the luxury and comfort of private jets with the convenience of scheduled flights. With a book-by-the-seat experience — no membership required — Aero makes time-saving elevated travel accessible without the usual charter costs.


New Hawaii Tourism Tax Takes Effect

Hawaii just raised the price of its tourism tax from 10.25% to 11% beginning January 1st, with each county able to tack on an additional 3% levy on top of the overarching rate. The green fee, the first of its kind, aims to raise money for potential changes on the islands caused by climate change, according to Travel + Leisure.

Hawaii tourism
Hawaiian Electric battery storage

Maui’s First Stand-Alone Battery System

As part of its transition to using more renewable energy and cutting carbon emissions to power Maui, Hawaiian Electric will build the island’s first large standalone load-shifting battery energy storage system (BESS).


Iron & Wine

Iron & Wine is the musical project of singer-songwriter Sam Beam. Born and raised in South Carolina, Beam is a former film professor who got his start making home recordings before landing on Sub Pop Records. Iron & Wine’s 2002 debut…

Iron & Wine concert
Chef Zach Laidlaw, Hua Momona Farms

Maui’s Zach Laidlaw on Farm-to-Table Inspirations

From ingredients to cooking tips, Zach Laidlaw — co-founder, executive chef and VP of Experiences at Hua Momona Farms Maui — shares some of his favorites.